If you want to be recognised as a sector expert, you need to own the conversation.

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PR builds credibility. Thought leadership reinforces it. Together, they position your business as the practice clients turn to when expertise matters most.

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Working closely with longstanding client Flanagan Lawrence, CONCRETE developed a strategic thought leadership campaign showcasing the practice's extensive residential expertise. From social housing, Build to Rent, masterplanning and later living to prime and super prime homes, heritage retrofit and new build developments, the publication demonstrated the breadth and depth of the practice's experience across London's residential sector.

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More than a publication, it became a strategic business development tool. Delivered directly to carefully selected developers through a targeted digital marketing campaign, it showcased Flanagan Lawrence's residential expertise while creating meaningful engagement with key decision makers and opening new conversations.

The publication combined insightful editorial with an engaging digital Read More format, allowing readers to explore projects, people and sector expertise in greater depth while seamlessly linking through to the practice's website.

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Importantly, the campaign wasn't just about showcasing new work. It celebrated the practice's legacy projects, reminding audiences why they mattered, how they continue to perform today and the lasting impact they have had on the communities they serve. Great projects should not be forgotten once they are complete. They should continue to tell your story, reinforce your expertise and inspire future opportunities.

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The results spoke for themselves. The campaign achieved an open rate of more than 50%, significantly outperforming the industry average of around 23%. More than two years later, it continues to generate engagement, inspire conversations and support new business opportunities.

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To maximise its impact, the publication was supported by a coordinated social media campaign and remains an evergreen resource on the Flanagan Lawrence website, continuing to showcase the practice's expertise long after its initial launch.

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Building on its success, CONCRETE is now developing a second sector publication focused on workplace design, highlighting Flanagan Lawrence's expertise across both new build and retrofit workplaces.

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Your newest project attracts attention. Your legacy projects build authority. Together, they define your expertise.